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Home has never been more important with 85 percent of people saying their home is now their sanctuary, according to national survey of 2,000 respondents by Morning Consult and Lowe’s. People are craving safe and meaningful experiences as they anticipate spending more time at home, with 70 percent of responding households saying they will not be traveling this spring. And while the early part of last year was filled with uncertainty, this year, homeowners are filled with increased confidence to take on new home projects – nearly 90 percent of respondents who completed a home improvement project last year said they plan to do another project this spring.
To help homeowners channel their confidence, Lowe’s is launching SpringFest. The home and garden experience will feature great values on products and opportunities to learn new skills through online and in-store demos in select stores—from lawncare maintenance with Scotts to paint demos with The Sherwin-Williams Company, all following safety and social distancing guidelines. With 55 percent of homeowners surveyed inspired to upgrade their outdoor entertaining in creative ways, SpringFest will offer everything they need to satisfy spring fever.
Beginning April 1, customers can register on Lowes.com for free Garden-to-Go kits. The first curbside event will be held on April 8 and then occur each Thursday through the rest of the month. These family-friendly activity kits can be reserved on Lowes.com starting one week before each event and kits include:
“Over the past year, our homes have transformed and supported us in more ways than we could have imagined. This spring, home can evolve, yet again, to be a creative outlet and the ultimate destination,” said Marisa Thalberg, Lowe’s executive vice president, chief brand and marketing officer.
For more information and SpringFest registration details, visit Lowes.com starting April 1.
March 26, 2021
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