PEEPS® Brand to Announce New Easter 2023 Marshmallow Lineup at Two-Day Festival

Each year, thousands gather to watch the beloved ball drop in New York City, but those looking for the sweetest New Year’s Eve celebration head to Bethlehem, PA. Hosted by Just Born Quality Confections, along with ArtsQuest and other generous local community partners, the 14^th annual PEEPSFEST® will ring in the new year with a two-day, family-friendly festival featuring a variety of fun activities, its iconic PEEPS® Chick Drop, and a tasty new twist!

Weighing in at 400 pounds and standing tall at four feet, nine inches, the Yellow PEEPS® Chick descends for the countdown to the new year. The PEEPS® Chick Drop will take place on Dec. 30 and 31 at 5:35 p.m. and is the culmination and highlight of the two-day festival dedicated to the fun and excitement of the PEEPS® Brand at the SteelStacks in Bethlehem, PA.

In addition to the larger-than-life Chick Drop, the PEEPS® Brand has a sweet announcement for attendees. For the first time, PEEPSFEST® attendees will get a sneak peep at the PEEPS® Brand’s newest Marshmallow varieties for the 2023 Easter season before they hit store shelves. The event, which will usher in Just Born’s 100^th anniversary, will also feature live music and entertainment, a fun-filled ice-skating rink, a PEEPSONALITY® Family Fun Walk or Run taking place December 30^th, PEEPS® sampling and s’mores stations, virtual dioramas, games, and more!

“We are so proud that the PEEPS® Chick Drop has become a beloved New Year’s Eve tradition for local families and devoted fans across the country,” says Meg Dowd, Corporate Affairs Manager at Just Born Quality Confections. “We look forward to celebrating with our local community each year at PEEPSFEST® and we’re excited to provide them with a unique experience this year with the new Easter PEEPS® Marshmallow announcement!”

For more information on PEEPSFEST® and ways to get involved in this annual celebration, visit www.steelstacks.org/peepsfest.