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Subaru Winterfest Returns in 2023!

Subaru of America, Inc. announced the return of its annual mountain tour, Subaru WinterFest, which celebrates everything that winter offers for skiers, snowboarders, snow-enthusiasts, music fanatics, animal lovers, and everyone in between.

“Our Subaru community looks forward to the return of WinterFest each year, which brings family-friendly activities to eight different ski resorts across the country,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc.

Each WinterFest event will also live music and special satellite concerts sponsored by Harman Kardon, the premium audio partner for Subaru vehicles. Bands including Infamous Stringdusters, Lil Smokies, Tyler Bryant and the Shakedown, Spazmatics, Sunsquabi, Bad Fish, Big Gigantic and more will all be taking stage this winter along the tour.

Subaru fans and resort guests will also have the opportunity to demo the latest gear from top brands such as Nordica, Arbor Collective, Mammut, Dynamic Wax and Thule. Mountain-goers are invited to play ski-inspired lawn games, warm up at the upgraded Solo Stove hang out zones and enjoy chef-inspired s’mores, Vafels and Alpine Start Coffee at the Winterfest Café.

Through experiential programming, weekend guests are encouraged to engage with experts and like-minded adventure seekers – making time off the slopes just as exciting as on them. In addition to guest activities, Subaru owners are invited to partake in the “Subaru Weekend Takeover” featuring special experiences for Subaru owners such as exclusive mountain gondola rides, tram jam sessions, intimate backcountry concerts, and much more. Subaru owners will also receive VIP parking and special gifts (while supplies last).

A full schedule for Subaru WinterFest 2023 can be found below:

February 11 – 12Killington Mountain Resort, VT
February 25 – 26Eldora Mountain Resort, CO
March 11 – 12Copper Mountain Resort, CO
March 18Woodward Park City, UT
March 24 – 26Snowbird Ski Resort, UT
April 1 – 2Sierra-at-Tahoe Resort, CA
April 8Woodward @ Tahoe Resort, CA
April 15 – 16Mt. Bachelor, OR

For more information on a Subaru WinterFest stop, please visit and follow #SubaruWinterFest on social media.

December 22, 2022

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